Month by month
Totals per calendar month. The current month is month-to-date.
Key numbers per month
Last 6 months, with the change on the month before.
What changed
Releases and milestones, newest first. They also appear as dashed lines on the charts.
Growth
Each week: people who arrived (new or returning) and people who stopped.
Active users i
Daily, weekly and monthly actives, last 90 days.
Quick ratio i
Last 4 weeks combined.
Growth accounting i
Who made up each week’s active users, and who was lost.
Invites i
How Reacti spreads from friend to friend. Last 90 days.
Engagement
How often and how long people use Reacti.
Stickiness (DAU/MAU) i
Share of the month’s users who use Reacti on a typical day.
Power-user curve i
People by number of active days in the last 28 days.
Activation
Steps reached by people new in the last 90 days.
New-user journey i
New people (last 90 days) reaching each step, with the share of the step above.
Time to value
Medians, last 30 days.
The Reacti loop
A photo or video goes out, the friend opens it, their face is captured, and the reaction comes back. Last 30 days.
Reactis and reactions per week
Last 12 weeks.
Speed of the loop
Medians, last 30 days.
Retention
How many people come back after their first day.
Day 1, 7 and 30 i
Rolling, all people seen so far.
Weekly cohorts i
Share of each starting week still active in later weeks.
Stricter than Day 1/7/30: a cell counts only people active in that exact week, while Day N counts anyone who came back at any point after N days. Weeks with fewer than 5 people are greyed out.
Audience
Who uses Reacti, last 30 days. Country comes from the phone’s region setting, never location.
Countries
People per country: ever (since analytics began in 1.6.0) and active in the last 30 days. "Not reported" is mostly people from before 1.6.0.
Platform
Active people.
App version & language
Active people.
Quality
Speed and reliability. Last 30 days.
Why sign-ins fail
Failed attempts by cause.
Why sends and reactions fail
Failures by cause.
Permission answers
Share who allowed each request, last 90 days.
App Store
First-time downloads, how many become accounts, and what people rate Reacti. Google Play joins when Android is public.
Latest reviews
Written reviews from all App Store countries, newest first.
Rating i
App Store stars, all countries.