Findings & recommendations
Generated automatically from the numbers below, most urgent first. “Early signal” means it rests on fewer than 30 people or events, so treat it as a direction rather than a verdict.
Growth
Is the active base growing? Each week, people who arrive (new or returning) are weighed against people who stopped.
Active users i
Daily, weekly and monthly actives, last 90 days.
Quick ratio i
Last 4 weeks combined.
Growth accounting i
Who made up each week’s active users, and who was lost.
Engagement
How much people use Reacti once they have it. The best social apps become a daily habit.
Stickiness (DAU/MAU) i
Share of the month’s users who use Reacti on a typical day. Dashed lines: 25% OK, 50% great.
Power-user curve i
People by number of active days in the last 28 days.
Activation
New people’s path to the “aha” moment: getting their first reaction back. Last 90 days.
New-user journey i
People reaching each step, with the share of the step above.
Time to value
Medians, last 30 days.
The Reacti loop
The core of the product: a photo or video goes out, the friend opens it, their face is captured, and the reaction comes back. Last 30 days.
Reactis and reactions per week
Last 12 weeks.
Speed of the loop
Medians, last 30 days.
Retention
Do people come back? The single best predictor of long-term success.
Day 1, 7 and 30 i
Black mark: typical social app.
Weekly cohorts i
Share of each starting week still active in later weeks.
Audience
Who uses Reacti, last 30 days. Country comes from the phone’s region setting, never location.
Countries
Active people.
Platform
Active people.
App version & language
Active people.
Quality
Is the app fast and reliable? Green is healthy, amber needs watching, red needs fixing. Last 30 days.
Why sign-ins fail
Failed attempts by cause.
Why sends and reactions fail
Failures by cause.
Permission answers
Share who allowed each request, last 90 days.
Downloads
First-time downloads from the stores, and how many become active users.